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Principals and Agents are always doing the hard yards
You’re doing what you’ve always done – stuck on the phone, pounding the pavement, organising flyers, following up cold leads, leading teams and clients – always working for your name to land in the right hands at the right time.
But deep down, you know the game keeps changing.
Markets move. Competitors adapt.
And while you’re tied up with “maybe later” homeowners or landlords, or encouraging high performing teams, the ones ready to work with you may either be signing with the agent who gave them a reason to act or finding the juicier offer with another agency.
It’s not about working harder – it’s about shifting how you position yourself.
Give property owners, landlords or your team something they want so saying yes becomes the obvious choice.
Keep relying on hope and you’ll keep watching hours disappear – with little to show for it.
Isn’t it time to flip the script?
Join Us 7pm Wednesday, 30 July Brisbane, Sydney, Melb Time
Hosted by Phil Commandeur and featuring incentive marketing expert John Dwyer, find out how to win more appraisals – fast.
Learn how agents are cutting through the noise to start more conversations and convert appraisals into listings.
How it Works
Turn Free Holidays Into Appraisal Opportunities
1. Lead With Value Rather Than Pressure
Create interest offering something meaningful. Fun Escapes positions you as the only agent or agency in your area with a genuine incentive – a 3 to 7-night getaway – that gets everyone to stop, pay attention and take action.
2. Shift the Energy of the Conversation
This isn’t about pitching harder or discounting fees. Offering a holiday changes the dynamic. You’re showing up with something people want. And that opens the door – literally and strategically.
3. Build Momentum
Cut through with clarity. This approach taps into emotion, timing and trust – so everyone say yes now, not later. The result? More interest, traction and retention.
Get the Full Picture
Free Webinar 7pm Wednesday, 30 July
Brisbane, Sydney, Melb Time
Paul Sheehan
This Strategy Helped A Gold Coast Agent Turn $1,300 Into $47,500 of Commissions
During the webinar, John showcases how Coolangatta agent Paul Sheehan used this promotional concept to quickly gain 3 new listings instantly
Learn what he did and how such a stunning result was achieved.
Step into the Framework that Gets Results
7pm Wednesday, 30 July Brisbane, Sydney, Melbourne Time
Hear directly from marketing expert John Dwyer
- What you need to know -
Unlock the Formula
What if you could turn on the appraisal tap whenever you needed – and keep it flowing?
What if you could make landlords happy to be with you?
What if you could show your high performing team how valued they are?
Great agents and principals always hustle.
There is a smarter way.
Fun Escapes is built around one principle: Lead with real value and people will respond.
Welcome to the power of incentive-based marketing – which John Dwyer has mastered.
He’s the strategist big brands turn to when they want results: McDonald’s, Disney, KFC, Westfield – even Jerry Seinfeld for his latest campaign – revolving around Free Holidays.
John’s adapted that thinking to real estate: 3 to 7-night holiday incentives to get through more doors and stay top-of-mind.
There are no complex funnels or discounting. This is a proven trigger to move people from maybe to yes.
If you’re ready to stop pushing and start attracting, this approach gives you the edge.
Because when you’re offering something your competitors can’t match, you win trust before you’ve even arrived.
Look Under the Hood
7pm Wednesday, 30 July Brisbane, Sydney, Melb Time
Jerry Seinfeld was Convinced
Proof it works - even on the biggest stage
This isn’t theory. This is a strategy that’s already made history.
John Dwyer is the mind behind the Greater Building Society campaign where Jerry Seinfeld fronted a “Free Holiday” offer for homeowners who switched their home loan.
This strategic move led to record-breaking results as the ultimate case study across the banking world.
This same approach uses holidays as a powerful incentive, adapted for real estate agents looking to fast-track appraisals and win more listings.
Tried, tested and trusted at the highest level – and now available to you.
Join Us 7pm Wednesday, 30 July Brisbane, Sydney, Melbourne Time
* Travel not included & booking and service fees are applicable – also Terms & Conditions apply.
The Institute of Wow
www.theinstituteofwow.com
ABN 89 832 380 633
Email:
info@theinstituteofwow.com
Phone:
+61 7 3622 6413
